CPC CPC Internal Communication & Employee Engagement 1

Question 1

Effective internal communication during organizational change PRIMARILY helps to:

Accepted Answer

Minimize uncertainty, build trust, and maintain employee engagement during transitions

Answer

Strategic internal communication during change reduces the rumor mill, keeps employees informed, and preserves trust and productivity through uncertainty.

Question 2

The 'cascade communication' model in organizations works by:

Accepted Answer

Flowing key messages down through management levels, with each level adding context

Answer

Cascade communication relies on each management layer to translate and contextualize key messages for their direct reports, personalizing information at each level.

Question 3

An employee Net Promoter Score (eNPS) measures:

Accepted Answer

The likelihood of employees recommending the organization as a great place to work

Answer

eNPS adapts the Net Promoter Score concept to measure employee advocacy and satisfaction, providing a benchmark for internal engagement.

Question 4

A CPC professional developing an internal communication strategy should FIRST:

Accepted Answer

Conduct an internal communication audit to understand current gaps and employee needs

Answer

An audit reveals what information employees need, which channels they trust, and where current communication falls short before strategy is developed.

Question 5

Two-way internal communication differs from top-down communication in that it:

Accepted Answer

Creates dialogue by inviting employee feedback, questions, and input in return

Answer

Two-way communication channels include mechanisms for employee voice—feedback forms, town halls, surveys—creating genuine dialogue rather than one-way broadcasting.

(CPC) Certified Public Communicator Practice Test

(CPC) Certified Public Communicator Practice Test

CPC CPC Internal Communication & Employee Engagement 1