CPC CPC Digital & Social Media Communication 2

Question 1

When selecting a social media platform for a B2B communication campaign, a CPC professional should FIRST consider:

Accepted Answer

Where the target professional audience is most active and engaged

Answer

Platform selection should be driven by where your specific target audience spends their time and engages with relevant content.

Question 2

SEO (Search Engine Optimization) is important in public communication because it:

Accepted Answer

Increases organic visibility so target audiences can discover relevant content

Answer

SEO ensures that content ranks higher in organic search results, extending its reach to audiences actively seeking relevant information.

Question 3

A 'dark post' on social media refers to:

Accepted Answer

A targeted paid advertisement not visible on a brand's public timeline

Answer

Dark posts are paid social ads targeted to specific audience segments that don't appear on the brand's public page feed.

Question 4

Which of the following is a key principle of ADA-compliant digital communication?

Accepted Answer

Providing alt text for images and captions for video content

Answer

ADA compliance requires digital content to be accessible to people with disabilities, including descriptive alt text and video captions.

Question 5

The 'PESO' model in modern public communication stands for:

Accepted Answer

Paid, Earned, Shared, Owned media

Answer

The PESO model categorizes media types into Paid, Earned, Shared, and Owned, providing a comprehensive framework for integrated communication planning.

(CPC) Certified Public Communicator Practice Test

(CPC) Certified Public Communicator Practice Test

CPC CPC Digital & Social Media Communication 2