CPC Speechwriting & Presentation Skills Flashcards

The 'tell them what you'll tell them, tell them, then tell them what you told them' principle in presentations refers to:

Answer: Using a preview, body, and summary structure to reinforce retention

This classic presentation structure—introduction preview, body content, conclusion summary—leverages repetition to reinforce key messages and improve audience retention.

Inclusive language in public presentations means:

Answer: Choosing words that respect and acknowledge the diversity of the audience

Inclusive language avoids terms that marginalize or exclude people based on identity, ensuring all audience members feel respected and addressed.

A CPC professional using the 'STAR' method in presentation storytelling is employing a structure that stands for:

Answer: Situation, Task, Action, Result

The STAR method (Situation, Task, Action, Result) provides a clear narrative arc for storytelling that demonstrates competence or impact through concrete examples.

When using humor in a public speech, a CPC professional should ensure the humor is:

Answer: Self-deprecating, relevant to the topic, and inclusive of the audience

Effective professional humor is self-deprecating or observational, directly relevant to the message, and never at the expense of any audience group.

Which type of speech evidence is generally considered MOST persuasive to a general audience?

Answer: Personal testimony combined with supporting statistics

Combining relatable personal testimony with credible statistics appeals to both emotional and rational decision-making, making arguments more persuasive.

A 'media training' session prepared by a CPC professional typically includes which activity?

Answer: Simulated interviews with constructive feedback on messages and delivery

Media training uses mock interview scenarios to help executives practice delivering key messages, handling tough questions, and maintaining composure on camera.