Communication Skills Crisis Communication 1

Question 1

What is the primary goal of crisis communication?

Accepted Answer

To provide timely, accurate information to protect stakeholders

Answer

To assign blame for the crisis

Answer

To minimize media coverage of the event

Answer

To delay information until all facts are confirmed

Question 2

Which of the following best describes the 'golden hour' in crisis communication?

Accepted Answer

The first 60 minutes after a crisis breaks, when early messaging sets the tone

Answer

The final hour before a press conference

Answer

The optimal time of day to issue a press release

Answer

A scheduled hourly update during an ongoing crisis

Question 3

A spokesperson for a company during a crisis should primarily:

Accepted Answer

Deliver consistent, accurate messages with empathy

Answer

Speculate about causes to show transparency

Answer

Deflect all questions to legal counsel

Answer

Avoid all media contact until the crisis is resolved

Question 4

Which crisis communication model emphasizes acknowledging the problem, showing concern, and corrective action?

Accepted Answer

Situational Crisis Communication Theory (SCCT)

Answer

Shannon-Weaver Model

Answer

Transactional Model

Answer

Agenda-Setting Theory

Question 5

During a crisis, which communication channel is generally best for reaching the broadest audience quickly?

Accepted Answer

Social media platforms

Answer

Internal memos

Answer

Face-to-face meetings

Answer

Printed newsletters

Question 6

What does a 'holding statement' serve in crisis communication?

Accepted Answer

A brief acknowledgment issued before full details are available

Answer

A legal document suspending media inquiries

Answer

A final statement closing the crisis communication period

Answer

A statement holding a spokesperson accountable

Question 7

Which of the following is a key principle of crisis communication known as 'be first, be right, be credible'?

Accepted Answer

Prioritizing speed, accuracy, and trustworthiness in messaging

Answer

Winning the news cycle before competitors

Answer

Scheduling press releases before the crisis becomes public

Answer

Ensuring legal clearance before any public statement