CNE Major Gift & Capital Campaigns 2

Question 1

During the quiet phase of a capital campaign, what percentage of the goal is typically raised before going public?

Accepted Answer

50–70%

Answer

Most campaigns aim to secure 50–70% of the goal during the quiet phase to demonstrate momentum before the public launch.

Question 2

A prospect rated at a $100,000 capacity is asked for $25,000. This ask is most likely to result in:

Accepted Answer

The prospect feeling undervalued

Answer

Asking well below a prospect's capacity can signal poor research and cause the donor to feel their relationship is undervalued.

Question 3

Which element of the gift table (pyramid) is most critical for campaign success?

Accepted Answer

A few transformational lead gifts at the top

Answer

Lead gifts at the top of the pyramid typically account for 40–60% of campaign revenue and set the pace for all other giving.

Question 4

What is the primary purpose of a feasibility study conducted before a capital campaign?

Accepted Answer

To assess donor readiness and capacity to support the campaign goal

Answer

A feasibility study gauges whether the organization's constituency can realistically fund the proposed goal.

Question 5

A nonprofit is considering naming a building after a donor who gave $500,000 toward a $2M campaign. What best practice should guide this decision?

Accepted Answer

Naming policies should be established before soliciting any major gifts

Answer

A written naming opportunities policy established before the campaign prevents disputes and ensures consistent, transparent stewardship.

(CNE) Certified Nonprofit Executive Practice Test