CNE Donor Relations & Stewardship 3

Question 1

A longtime major donor passes away. What is the MOST appropriate immediate stewardship action?

Accepted Answer

Send condolences to the family and explore estate gift intentions

Answer

Expressing genuine condolences maintains the relationship with the family and opens a respectful dialogue about the donor's legacy.

Question 2

Which of the following BEST describes a donor recognition society?

Accepted Answer

A tiered acknowledgment program that recognizes donors at cumulative giving levels

Answer

Donor recognition societies group contributors by cumulative or annual giving thresholds to provide differentiated acknowledgment and benefits.

Question 3

When stewarding a planned giving donor, the MOST important ongoing action is:

Accepted Answer

Maintaining consistent, non-transactional communication that honors their legacy intent

Answer

Planned giving donors need relationship-based stewardship that affirms their legacy decision without constant solicitation.

Question 4

What is the primary goal of a 'grateful patient' program in healthcare nonprofit fundraising?

Accepted Answer

To identify and cultivate patients whose positive care experience may inspire philanthropic support

Answer

Grateful patient programs leverage positive care experiences to connect patients with opportunities to give back to the institution.

Question 5

A donor requests that their gift remain anonymous. The organization should:

Accepted Answer

Honor the request in all public communications but note it internally for tracking

Answer

Anonymous gifts should be honored in all public-facing materials while still being accurately tracked in internal donor records.

(CNE) Certified Nonprofit Executive Practice Test