CMP Strategic Marketing and Planning 2

Question 1

Which framework helps marketers evaluate the attractiveness of a market segment by examining market size, growth rate, competitive intensity, and profitability?

Accepted Answer

Market Attractiveness-Business Strength Matrix

Answer

Porter's Five Forces

Answer

BCG Growth-Share Matrix

Answer

Ansoff Matrix

Question 2

A company discovers that its primary customer segment has shifted from baby boomers to millennials. Which planning step should the marketing team prioritize first?

Accepted Answer

Updating the customer persona and segmentation analysis

Answer

Revising the promotional budget

Answer

Launching a new product line

Answer

Increasing distribution channels

Question 3

In strategic marketing planning, what does the term 'sustainable competitive advantage' mean?

Accepted Answer

An advantage that can be maintained over time despite competitor actions

Answer

A cost-cutting measure that reduces environmental impact

Answer

A temporary price reduction to gain market share

Answer

An advantage achieved through green marketing initiatives

Question 4

Which of the following best describes a 'market penetration' strategy in the Ansoff Matrix?

Accepted Answer

Selling existing products to existing markets

Answer

Selling new products to new markets

Answer

Selling existing products to new markets

Answer

Selling new products to existing markets

Question 5

A brand's 'positioning statement' should primarily communicate which of the following?

Accepted Answer

How the brand is distinct and valuable to its target customer

Answer

The company's financial goals for the year

Answer

The tactical media channels to be used

Answer

The pricing strategy relative to competitors

Question 6

When conducting a competitive analysis, which of the following is considered an example of 'indirect competition'?

Accepted Answer

A movie theater competing with a streaming service

Answer

Two airlines competing on the same routes

Answer

Two fast-food chains offering similar burgers

Answer

Two car manufacturers in the same price segment

Question 7

Which type of organizational structure is most commonly aligned with a market-oriented marketing strategy where departments are organized around customer segments?

Accepted Answer

Market-based structure

Answer

Functional structure

Answer

Product-based structure

Answer

Geographic structure