CMP Marketing Analytics and ROI 2

Question 1

A company spends $50,000 on a campaign that generates $180,000 in revenue with a 40% profit margin. What is the ROI?

Accepted Answer

72%

Answer

44%

Answer

260%

Answer

144%

Question 2

Which metric measures the percentage of website visitors who complete a desired action?

Accepted Answer

Conversion rate

Answer

Bounce rate

Answer

Click-through rate

Answer

Engagement rate

Question 3

A marketer uses last-touch attribution. What does this model credit for a conversion?

Accepted Answer

The final touchpoint before conversion

Answer

The first channel the customer interacted with

Answer

Every touchpoint equally

Answer

The highest-cost channel in the journey

Question 4

Which KPI best measures the long-term value a customer brings to a business?

Accepted Answer

Customer Lifetime Value (CLV)

Answer

Net Promoter Score

Answer

Customer Acquisition Cost (CAC)

Answer

Average Order Value (AOV)

Question 5

In A/B testing, what does 'statistical significance' confirm?

Accepted Answer

The observed difference is unlikely due to random chance

Answer

The test ran long enough to collect data

Answer

Version B always outperforms Version A

Answer

The sample size was large enough to segment

Question 6

What does a high Customer Acquisition Cost (CAC) relative to CLV indicate?

Accepted Answer

The business may not be sustainable

Answer

The marketing funnel is highly efficient

Answer

Retention programs are working well

Answer

Conversion rates are above benchmark

Question 7

Which analytics approach focuses on understanding past performance rather than predicting future outcomes?

Accepted Answer

Descriptive analytics

Answer

Predictive analytics

Answer

Prescriptive analytics

Answer

Cognitive analytics