CMP Digital Marketing and Analytics 2

Question 1

Which metric measures the percentage of visitors who leave a website after viewing only one page?

Accepted Answer

Bounce rate

Answer

Exit rate

Answer

Churn rate

Answer

Session rate

Question 2

In Google Analytics 4, what replaced the traditional 'session' as the primary data model?

Accepted Answer

Event-based model

Answer

Pageview model

Answer

Hit-based model

Answer

User-based model

Question 3

What does a high Click-Through Rate (CTR) on a display ad primarily indicate?

Accepted Answer

The ad creative and targeting are resonating with the audience

Answer

The ad has a high conversion rate

Answer

The ad has a low cost-per-click

Answer

The campaign has a large budget

Question 4

Which attribution model gives 100% of conversion credit to the first touchpoint a customer interacted with?

Accepted Answer

First-click attribution

Answer

Linear attribution

Answer

Last-click attribution

Answer

Time-decay attribution

Question 5

What is the primary purpose of UTM parameters in a URL?

Accepted Answer

To track the source, medium, and campaign driving website traffic

Answer

To encrypt user data for GDPR compliance

Answer

To redirect users to mobile-optimized pages

Answer

To improve page load speed

Question 6

A/B testing in digital marketing is best described as:

Accepted Answer

Comparing two versions of a single variable to determine which performs better

Answer

Testing two different websites simultaneously

Answer

Running ads on two different platforms at the same time

Answer

Segmenting an email list into two halves

Question 7

In programmatic advertising, what is a Demand-Side Platform (DSP) used for?

Accepted Answer

Allowing advertisers to buy digital ad space automatically

Answer

Selling ad inventory to publishers

Answer

Managing social media ad accounts

Answer

Tracking website visitor behavior