CMP Consumer Behavior and Insights 2

Question 1

Which psychological concept explains why consumers tend to favor information that confirms their existing beliefs when evaluating products?

Accepted Answer

Confirmation bias

Answer

Cognitive dissonance

Answer

Anchoring effect

Answer

Framing effect

Question 2

In Maslow's hierarchy of needs, which level must be satisfied before a consumer will seek products that fulfill esteem needs?

Accepted Answer

Social/belonging needs

Answer

Physiological needs

Answer

Self-actualization needs

Answer

Safety needs

Question 3

A consumer who buys a luxury car primarily because their neighbors own one is most influenced by which reference group dynamic?

Accepted Answer

Normative group influence

Answer

Aspirational group influence

Answer

Informational group influence

Answer

Dissociative group influence

Question 4

What is the term for the mental shortcut consumers use when they assume a higher-priced product is of better quality?

Accepted Answer

Price-quality heuristic

Answer

Value heuristic

Answer

Brand equity bias

Answer

Availability heuristic

Question 5

Which stage of the consumer decision-making process involves comparing available options against established criteria?

Accepted Answer

Evaluation of alternatives

Answer

Problem recognition

Answer

Information search

Answer

Post-purchase behavior

Question 6

A marketer notices that customers who receive a free sample are more likely to purchase the full product. This behavior is best explained by:

Accepted Answer

Reciprocity principle

Answer

Scarcity principle

Answer

Social proof principle

Answer

Authority principle

Question 7

Which research method is best suited for uncovering the subconscious motivations behind consumer purchasing decisions?

Accepted Answer

Projective techniques and depth interviews

Answer

Online surveys with Likert scales

Answer

Point-of-sale transaction data analysis

Answer

A/B testing of product variants