CMP Communication Planning Flashcards

Which tool is commonly used in communication planning to map stakeholder influence versus interest?

Answer: Stakeholder power-interest grid

A power-interest grid plots stakeholders by their level of influence and interest, helping communicators determine appropriate engagement strategies.

In a communication plan, the 'channel mix' refers to:

Answer: The combination of communication channels selected to reach target audiences

The channel mix identifies which platforms and formats — digital, print, face-to-face, etc. — will be used to deliver messages to each audience segment.

A communication timeline or editorial calendar primarily helps teams:

Answer: Coordinate message delivery to avoid overlap and meet deadlines

An editorial calendar schedules content and activities across channels so teams stay organized, meet deadlines, and avoid redundant or conflicting messages.

Which budget approach allocates communication funding based on a percentage of projected revenue?

Answer: Percentage-of-sales budgeting

Percentage-of-sales budgeting sets the communication budget as a fixed proportion of expected or past revenue, making it simple but potentially misaligned with actual needs.

What is the benefit of using an objective-and-task budgeting method for communication planning?

Answer: It aligns spending directly to the activities needed to achieve specific objectives

Objective-and-task budgeting builds the budget by identifying each task required to meet communication objectives, ensuring resources are allocated strategically.

When a communication plan is reviewed and updated regularly throughout implementation, this process is called:

Answer: Iterative planning or rolling review

Iterative or rolling reviews ensure the plan remains responsive to new information, feedback, and changing conditions during execution.