CMM Technology & Virtual Meetings 3

Question 1

What is a 'mobile event app' used for in meeting management?

Accepted Answer

A smartphone application providing attendees with schedules, maps, speaker bios, networking tools, and notifications

Answer

Mobile event apps enhance the attendee experience by consolidating event information, personalization, and networking in one tool.

Question 2

What is 'lead retrieval' technology used for at trade shows and conferences?

Accepted Answer

Scanning attendee badges to capture contact information for follow-up by exhibitors

Answer

Lead retrieval systems allow exhibitors to digitally capture attendee data from badges for post-event sales follow-up.

Question 3

Which metric is the BEST indicator of virtual event ROI for a corporate training meeting?

Accepted Answer

Post-event knowledge assessment scores and behavior change metrics

Answer

For training events, knowledge retention and behavior change directly measure whether learning objectives were achieved.

Question 4

What is 'API integration' in the context of event technology?

Accepted Answer

A technical connection that allows different software platforms to share data automatically

Answer

API integrations allow event platforms like registration systems and CRMs to exchange data in real time without manual exports.

Question 5

What is the primary benefit of using QR codes at in-person meetings?

Accepted Answer

They provide instant access to digital content, session check-ins, or contact exchange by scanning with a smartphone

Answer

QR codes enable quick, contactless access to materials, check-in systems, and networking tools at live events.

CMM - Certified Meeting Management Practice Test