CMM CMM Communication & Public Engagement

Question 1

Which communication model best describes the two-way interactive relationship between municipal government and its residents?

Accepted Answer

Two-way symmetrical model

Answer

The two-way symmetrical model emphasizes dialogue and mutual adjustment between the government and the public, treating communication as a genuine exchange.

Question 2

What is the primary legal purpose of state open meetings laws (sunshine laws) for municipal governments?

Accepted Answer

To ensure that deliberations and decisions of public bodies are accessible to the public

Answer

Open meetings laws require that meetings of public bodies be conducted in public with proper notice, ensuring governmental transparency and accountability.

Question 3

Which public engagement technique involves randomly selected residents who deliberate together on a complex policy issue over multiple sessions?

Accepted Answer

Citizens' jury or deliberative poll

Answer

A citizens' jury uses a randomly selected, representative sample of residents who hear expert testimony and deliberate to produce informed recommendations.

Question 4

In crisis communication, what principle states that officials should communicate early, even with incomplete information, to fill the information vacuum?

Accepted Answer

Get ahead of the story

Answer

Getting ahead of the story means proactively releasing available information early so that rumor and misinformation do not fill the void left by silence.

Question 5

What is the term for a communications strategy that uses multiple channels — social media, print, broadcast, and in-person — to reach different audience segments?

Accepted Answer

Multi-channel engagement strategy

Answer

A multi-channel engagement strategy intentionally selects and coordinates diverse communication channels to reach residents across varying demographics and preferences.

(CMM) Certified Municipal Manager Practice Test

(CMM) Certified Municipal Manager Practice Test

CMM CMM Communication & Public Engagement