CMM CMM Communication & Public Engagement 2

Question 1

What is a key advantage of conducting an online resident survey compared to a traditional mail survey for municipal engagement?

Accepted Answer

Online surveys typically lower cost and allow faster data collection

Answer

Online surveys reduce printing and postage costs and allow for near-real-time data collection, though they may under-represent residents without internet access.

Question 2

Which communication approach is recommended when a city manager must deliver negative news, such as a service reduction, to the public?

Accepted Answer

Communicate transparently and early, providing context and rationale

Answer

Transparent, timely communication with clear rationale helps maintain public trust and reduces speculation, even when the news is unfavorable.

Question 3

What is the primary role of a municipal public information officer (PIO)?

Accepted Answer

To serve as the official spokesperson and manage communications between government and the public

Answer

The PIO manages the government's public communications, coordinates media relations, and ensures consistent and accurate messaging to residents and press.

Question 4

Which engagement ladder concept, developed by Sherry Arnstein, distinguishes between tokenism and genuine citizen power?

Accepted Answer

Ladder of citizen participation

Answer

Arnstein's Ladder of Citizen Participation categorizes participation from manipulation (bottom rungs) through tokenism to citizen control (top rungs), highlighting power dynamics.

Question 5

When a municipality uses social media to engage residents, which practice best supports ADA accessibility compliance?

Accepted Answer

Adding alt-text descriptions to images and captions to videos

Answer

Alt-text for images and captions for videos make social media content accessible to residents using screen readers or who are deaf or hard of hearing.

(CMM) Certified Municipal Manager Practice Test

(CMM) Certified Municipal Manager Practice Test

CMM CMM Communication & Public Engagement 2