CMA Consumer Behavior & Trends 3

Question 1

Which consumer trend describes purchasing decisions driven by a desire to reduce environmental footprint, even at a higher price point?

Accepted Answer

Conscious consumerism

Answer

Conscious consumerism involves making purchasing decisions that reflect ethical, environmental, or social values, often prioritizing sustainability over cost.

Question 2

A brand leverages user-generated content (UGC) in its marketing. The primary consumer behavior principle it exploits is:

Accepted Answer

Social proof

Answer

Social proof suggests that consumers look to the actions and opinions of others to determine correct behavior, making UGC a powerful trust signal.

Question 3

Which of the following is an example of 'showrooming' behavior?

Accepted Answer

Buying online after seeing a product in-store

Answer

Showrooming occurs when consumers examine products in a physical store but ultimately purchase them online, often at a lower price.

Question 4

In the context of consumer behavior, 'cognitive dissonance' most commonly occurs:

Accepted Answer

After a significant purchase

Answer

Cognitive dissonance is post-purchase psychological discomfort that arises when a consumer questions whether they made the right decision.

Question 5

A luxury car brand targets consumers motivated by how their purchase will impress peers. This appeal targets which Maslovian level?

Accepted Answer

Esteem needs

Answer

Esteem needs involve the desire for prestige, status, and recognition from others, which luxury goods directly appeal to.

(CMA) Certified Market Analyst Practice Test

(CMA) Certified Market Analyst Practice Test

CMA Consumer Behavior & Trends 3