CMA CMA Marketing Strategy & Planning

Question 1

Which framework divides a market into four quadrants based on market growth rate and relative market share?

Accepted Answer

BCG Growth-Share Matrix

Answer

SWOT Analysis

Answer

Ansoff Matrix

Answer

Porter's Five Forces

Question 2

A company using a 'market penetration' strategy according to the Ansoff Matrix is focused on:

Accepted Answer

Selling existing products to existing markets

Answer

Selling new products to new markets

Answer

Selling existing products to new markets

Answer

Selling new products to existing markets

Question 3

What does STP stand for in marketing strategy?

Accepted Answer

Segmentation, Targeting, Positioning

Answer

Strategy, Tactics, Performance

Answer

Sales, Targeting, Promotion

Answer

Segmentation, Testing, Planning

Question 4

Which competitive strategy, as defined by Michael Porter, focuses on being the lowest-cost producer in an industry?

Accepted Answer

Cost Leadership

Answer

Differentiation

Answer

Focus

Answer

Blue Ocean

Question 5

In strategic marketing planning, a 'SMART' objective must be Specific, Measurable, Achievable, Relevant, and:

Accepted Answer

Time-bound

Answer

Trackable

Answer

Tactical

Answer

Transferable

Question 6

Which marketing planning tool analyzes internal strengths and weaknesses alongside external opportunities and threats?

Accepted Answer

SWOT Analysis

Answer

PESTLE Analysis

Answer

BCG Matrix

Answer

Perceptual Map