CMA Digital Marketing & Analytics 2

Question 1

What is the purpose of a UTM parameter in digital marketing?

Accepted Answer

To track the source and effectiveness of marketing campaigns

Answer

UTM parameters are tags added to URLs to track the source, medium, and campaign of website traffic in analytics tools.

Question 2

Which social media metric measures the total number of times content is displayed, regardless of clicks?

Accepted Answer

Impressions

Answer

Impressions count how many times content is displayed, whether or not it is clicked or interacted with.

Question 3

What is cost-per-click (CPC) in paid digital advertising?

Accepted Answer

The amount paid each time a user clicks on an ad

Answer

CPC is the amount an advertiser pays to the ad platform each time a user clicks on their advertisement.

Question 4

In digital marketing, what does 'retargeting' mean?

Accepted Answer

Serving ads to users who have previously visited your website

Answer

Retargeting serves ads to users who have already interacted with your website or app, aiming to bring them back.

Question 5

Which tool is most commonly used in the US for measuring website traffic and user behavior?

Accepted Answer

Google Analytics

Answer

Google Analytics is the most widely used tool in the US for tracking website traffic, user behavior, and conversions.

CMA - Certified Marketing Analyst Practice Test