CIW Internet Business Associate Flashcards

What is a payment gateway in e-commerce?

Answer: A service that authorizes and processes online credit/debit card transactions

A payment gateway is a merchant service that securely transmits payment data between buyers, merchants, and financial institutions.

What does SSL/TLS provide for web-based transactions?

Answer: Encrypted communication between the browser and web server

SSL/TLS encrypts data in transit between a client's browser and the web server, protecting sensitive information like credit card numbers.

In internet marketing, what is a conversion rate?

Answer: The percentage of website visitors who complete a desired action

Conversion rate measures how effectively a website turns visitors into customers or leads by calculating desired actions divided by total visits.

What is affiliate marketing?

Answer: A performance-based model where affiliates earn commissions for driving traffic or sales to a merchant

Affiliate marketing pays third-party publishers a commission for generating traffic or sales for a merchant's products via tracked links.

What is the primary purpose of a privacy policy on a website?

Answer: Inform users how their personal data is collected, used, and protected

A privacy policy discloses how a site collects, uses, stores, and shares users' personal information, often required by law.

Which metric measures the percentage of email recipients who opened a marketing email?

Answer: Open rate

Open rate is the percentage of delivered emails that recipients opened, used to gauge email subject line effectiveness.