CIW CIW Internet Business Associate 1

Question 1

What is e-commerce?

Accepted Answer

The buying and selling of goods and services over the internet

Answer

E-commerce encompasses all commercial transactions — buying, selling, and exchanging goods or services — conducted electronically over the internet.

Question 2

Which business model describes a company selling products directly to consumers online?

Accepted Answer

B2C (Business-to-Consumer)

Answer

B2C (Business-to-Consumer) is the model where businesses sell directly to individual end-user consumers via the internet.

Question 3

What does SEO stand for in internet marketing?

Accepted Answer

Search Engine Optimization

Answer

Search Engine Optimization (SEO) refers to strategies used to improve a website's visibility and ranking in organic search engine results.

Question 4

What is a digital certificate primarily used for in e-commerce?

Accepted Answer

Authenticate identities and enable encrypted communications

Answer

A digital certificate binds a public key to an entity's identity, enabling SSL/TLS encryption and verifying website authenticity.

Question 5

Which type of e-commerce transaction occurs between two private individuals, such as on eBay or Craigslist?

Accepted Answer

C2C

Answer

C2C (Consumer-to-Consumer) commerce involves transactions between private individuals, often facilitated by a third-party platform.

CIW - Certified Internet Web Professional Practice Test