CIW CIW E-Commerce & Digital Marketing

Question 1

Which payment processing standard must e-commerce merchants comply with to protect cardholder data?

Accepted Answer

PCI DSS

Answer

PCI DSS (Payment Card Industry Data Security Standard) is the mandatory security standard for any business that stores, processes, or transmits credit card data.

Question 2

What is a shopping cart abandonment rate in e-commerce?

Accepted Answer

The percentage of users who add items but do not complete purchase

Answer

Shopping cart abandonment rate measures the percentage of online shoppers who add items to their cart but leave the site without completing the purchase.

Question 3

Which HTML element is commonly used to create a basic order form on an e-commerce page?

Accepted Answer

<form>

Answer

The <form> element is used to collect user input, including billing details, shipping addresses, and payment information on e-commerce sites.

Question 4

What does SSL/TLS accomplish for an e-commerce website?

Accepted Answer

Encrypts data transmitted between the browser and server

Answer

SSL/TLS encrypts the communication channel between a user's browser and the web server, protecting sensitive data like credit card numbers during transmission.

Question 5

Which metric measures the percentage of website visitors who complete a desired action, such as making a purchase?

Accepted Answer

Conversion rate

Answer

Conversion rate is the percentage of visitors who complete a goal action, making it one of the most important KPIs for e-commerce success.

CIW Certified Internet Web Professional Practice Practice Test

CIW Certified Internet Web Professional Practice Practice Test

CIW CIW E-Commerce & Digital Marketing