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CIW E-Commerce & Digital Marketing Flashcards

6 cards from real CIW practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 6 CIW E-Commerce & Digital Marketing flashcards as text

  1. Which payment processing standard must e-commerce merchants comply with to protect cardholder data?

    Answer: PCI DSS

    PCI DSS (Payment Card Industry Data Security Standard) is the mandatory security standard for any business that stores, processes, or transmits credit card data.

  2. What is a shopping cart abandonment rate in e-commerce?

    Answer: The percentage of users who add items but do not complete purchase

    Shopping cart abandonment rate measures the percentage of online shoppers who add items to their cart but leave the site without completing the purchase.

  3. Which HTML element is commonly used to create a basic order form on an e-commerce page?

    Answer:

    The element is used to collect user input, including billing details, shipping addresses, and payment information on e-commerce sites.

  4. What does SSL/TLS accomplish for an e-commerce website?

    Answer: Encrypts data transmitted between the browser and server

    SSL/TLS encrypts the communication channel between a user's browser and the web server, protecting sensitive data like credit card numbers during transmission.

  5. Which metric measures the percentage of website visitors who complete a desired action, such as making a purchase?

    Answer: Conversion rate

    Conversion rate is the percentage of visitors who complete a goal action, making it one of the most important KPIs for e-commerce success.

  6. What is the purpose of a merchant account in an e-commerce context?

    Answer: To hold funds from credit card sales before transfer to a business bank account

    A merchant account is a type of bank account that allows businesses to accept and process electronic payment card transactions.

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