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CIW E-Commerce & Digital Marketing Flashcards

6 cards from real CIW practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 6 CIW E-Commerce & Digital Marketing flashcards as text

  1. What is SEO in the context of digital marketing?

    Answer: The practice of optimizing web content to rank higher in search engine results

    Search Engine Optimization (SEO) involves techniques that improve a website's visibility and ranking in organic search engine results pages.

  2. Which HTTP method is typically used when a customer submits an online checkout form?

    Answer: POST

    POST is used to send form data to a server for processing, making it the standard method for submitting sensitive information like payment and shipping details.

  3. What is the purpose of a cookie in an e-commerce shopping cart?

    Answer: To remember items a user has added to their cart across page navigations

    Cookies store small pieces of data on the client's browser, allowing the shopping cart to persist selected items as users navigate through the site.

  4. What does CPC stand for in digital advertising?

    Answer: Cost Per Click

    Cost Per Click is a pricing model where advertisers pay a fee each time a user clicks on their online advertisement.

  5. Which technology allows customers to pay without re-entering payment details on repeat visits to an e-commerce site?

    Answer: Tokenization

    Tokenization replaces sensitive card data with a unique token stored on the merchant's server, enabling one-click repeat purchases without exposing actual card numbers.

  6. What is the role of a payment gateway in an e-commerce transaction?

    Answer: To authorize and route payment information between the merchant, bank, and card network

    A payment gateway securely transmits transaction data, performs fraud checks, and returns an approval or decline response in real time during checkout.

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