Program Development & Evaluation Flashcards

Which of the following best describes 'formative evaluation' in interpretive program development?

Answer: Ongoing assessment during program development to refine content

Formative evaluation occurs during development and allows planners to adjust and improve the program before it is finalized.

An interpreter uses a 'hook' at the beginning of a program. What is the primary purpose?

Answer: To capture audience attention and establish relevance

A hook at the program's start engages the audience immediately and makes the content personally relevant to them.

Logic models are used in interpretive program planning primarily to:

Answer: Show the relationship between inputs, activities, outputs, and outcomes

Logic models visually connect program resources and activities to expected short- and long-term outcomes.

When evaluating interpretive programs, 'stewardship behaviors' as outcomes refer to:

Answer: Visitor actions that protect or support the resource

Stewardship behavioral outcomes measure whether visitors take protective or supportive actions toward the interpreted resource.

A naturalist interprets wetland ecology to a school group. She uses a mud sample, magnifying glasses, and live insects. This demonstrates which program development principle?

Answer: Tangible, firsthand experience with the resource

Connecting audiences to tangible, real objects and firsthand experiences is a cornerstone of effective interpretation.

Which document typically outlines the overall interpretive philosophy, target audiences, and media mix for a site?

Answer: Interpretive prospectus or plan

An interpretive plan or prospectus is the guiding document that sets philosophy, audience analysis, themes, and media strategy.

In program evaluation, 'triangulation' means:

Answer: Combining multiple data collection methods to validate findings

Triangulation involves using multiple evaluation methods (e.g., surveys, observation, interviews) to cross-check and strengthen findings.