Program Development & Evaluation Flashcards

Which evaluation approach focuses on measuring whether an interpretive program achieved its stated objectives?

Answer: Summative evaluation

Summative evaluation assesses outcomes and determines whether a program met its intended objectives after completion.

A heritage site interpreter wants to know if visitors feel emotionally connected to a historical event after a program. Which evaluation method is BEST suited?

Answer: Affective outcome measurement

Affective outcome measurement captures emotional responses and attitude changes, which are key interpretive goals.

In Tilden's principles, what is the chief aim of interpretation?

Answer: To provoke thought and stimulate a desire to broaden understanding

Tilden stated that the chief aim of interpretation is not instruction but provocation — inspiring visitors to think and seek more.

When developing an interpretive program for a multilingual audience, which strategy is most effective?

Answer: Use universal design principles and multilingual materials

Universal design combined with multilingual materials ensures all audience members can access and engage with the content.

A national park interpretive team is planning a new program. They survey potential visitors before developing content. This is an example of:

Answer: Front-end evaluation

Front-end evaluation gathers audience information before program development to inform design decisions.

Which component is essential for a well-written interpretive program objective?

Answer: Measurable, audience-centered outcomes

Effective interpretive objectives are audience-centered and measurable, specifying what visitors will know, feel, or do.

The 'big idea' or thematic statement in interpretive planning is best described as:

Answer: A complete sentence connecting a subject to universal meaning

A thematic statement is a complete sentence that links the resource to a universal concept meaningful to the audience.