CIA Content Strategy and Structure 2

Question 1

A content strategist is asked to audit an enterprise website with thousands of pages. Which technique best identifies redundant, outdated, and trivial content?

Accepted Answer

ROT analysis

Answer

ROT analysis (Redundant, Outdated, Trivial) is the standard method for identifying content that should be removed or updated during a content audit.

Question 2

In information architecture, which principle states that users should always know where they are, where they've been, and where they can go?

Accepted Answer

The principle of front doors

Answer

The 'principle of front doors' reminds IA practitioners that users can enter a site from any page, so every page must orient the user within the site structure.

Question 3

When creating a content matrix for a migration project, what two dimensions are typically mapped on the spreadsheet?

Accepted Answer

Source URL and destination URL

Answer

A content migration matrix maps source URLs to destination URLs so every existing page has a defined redirect or new home.

Question 4

A company wants its content to be reusable across web, mobile, and print channels without reformatting. Which content strategy approach best supports this?

Accepted Answer

COPE (Create Once, Publish Everywhere)

Answer

COPE (Create Once, Publish Everywhere) structures content as modular, channel-agnostic chunks that can be rendered appropriately on any platform.

Question 5

Which content governance document defines who has authority to create, approve, and retire content within an organization?

Accepted Answer

RACI matrix

Answer

A RACI matrix (Responsible, Accountable, Consulted, Informed) assigns clear ownership for each content governance task.

(CIA) Certified Information Architect Practice Test

(CIA) Certified Information Architect Practice Test

CIA Content Strategy and Structure 2