CIA Content Strategy and Structure 2 — Questions and Answers
Question 1: A content strategist is asked to audit an enterprise website with thousands of pages. Which technique best identifies redundant, outdated, and trivial content?
- ROT analysis (Correct answer)
- SWOT analysis
- Gap analysis
- Heuristic evaluation
Correct answer: ROT analysis
ROT analysis (Redundant, Outdated, Trivial) is the standard method for identifying content that should be removed or updated during a content audit.
Question 2: In information architecture, which principle states that users should always know where they are, where they've been, and where they can go?
- The principle of front doors (Correct answer)
- The principle of multiple classification
- The principle of focused navigation
- The Bermuda triangle principle
Correct answer: The principle of front doors
The 'principle of front doors' reminds IA practitioners that users can enter a site from any page, so every page must orient the user within the site structure.
Question 3: When creating a content matrix for a migration project, what two dimensions are typically mapped on the spreadsheet?
- Source URL and destination URL (Correct answer)
- Author and publish date
- Word count and readability score
- Traffic volume and bounce rate
Correct answer: Source URL and destination URL
A content migration matrix maps source URLs to destination URLs so every existing page has a defined redirect or new home.
Question 4: A company wants its content to be reusable across web, mobile, and print channels without reformatting. Which content strategy approach best supports this?
- COPE (Create Once, Publish Everywhere) (Correct answer)
- WYSIWYG editing
- Page-based authoring
- Manual content duplication
Correct answer: COPE (Create Once, Publish Everywhere)
COPE (Create Once, Publish Everywhere) structures content as modular, channel-agnostic chunks that can be rendered appropriately on any platform.
Question 5: Which content governance document defines who has authority to create, approve, and retire content within an organization?
- RACI matrix (Correct answer)
- Style guide
- Content inventory
- Editorial calendar
Correct answer: RACI matrix
A RACI matrix (Responsible, Accountable, Consulted, Informed) assigns clear ownership for each content governance task.
Question 6: A structured content model uses 'content types.' What is a content type?
- A defined set of fields and attributes that describe a category of content (Correct answer)
- A file format such as PDF or HTML
- A CMS publishing workflow step
- A taxonomy term assigned to articles
Correct answer: A defined set of fields and attributes that describe a category of content
A content type is a reusable template of fields (e.g., title, body, author, publish date) that governs how a specific kind of content is structured in the CMS.
Question 7: Which technique helps content strategists surface the words and phrases users actually use to describe a topic, improving findability and SEO?
- Card sorting
- Keyword research (Correct answer)
- Affinity mapping
- Tree testing
Correct answer: Keyword research
Keyword research reveals the natural language users employ when searching, enabling content strategists to align terminology with real user vocabulary.
CIA Content Strategy and Structure 2
A content strategist is asked to audit an enterprise website with thousands of pages.
Which technique best identifies redundant, outdated, and trivial content?