Health Communication Strategies Flashcards
7 cards from real CHES practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Health Communication Strategies flashcards as text
Which of the following is an example of a 'two-step flow' of communication in health education?
Answer: Mass media messages are first received by opinion leaders who then influence peers
The two-step flow model describes how media messages pass through opinion leaders who interpret and relay information to their social networks.
When using the 'PRECEDE-PROCEED' model, communication strategies are developed during which phase?
Answer: Educational and ecological assessment (Phase 3)
In PRECEDE-PROCEED, communication strategies targeting predisposing, reinforcing, and enabling factors are developed during Phase 3, the educational and ecological assessment.
A health educator notices that their target community primarily communicates through oral tradition. The MOST appropriate communication strategy would be:
Answer: Use storytelling, community theater, or radio programs aligned with oral culture
Oral tradition cultures are best reached through oral formats like storytelling, theater, and radio that align with how they naturally share and process information.
The 'agenda-setting' function of media in health communication means that:
Answer: Media influences which health issues the public considers important, not necessarily what they think about them
Agenda-setting theory holds that media coverage shapes the public's perception of issue salience—what topics are considered important—rather than dictating specific opinions.
Which of the following BEST illustrates the use of 'entertainment-education' in health communication?
Answer: A TV soap opera integrates storylines about HIV prevention to shift audience attitudes
Entertainment-education (edutainment) embeds health messages into engaging entertainment content like soap operas to change knowledge, attitudes, and behaviors.
Risk communication in public health emergencies should PRIMARILY emphasize:
Answer: Transparent, timely, accurate information paired with clear protective action recommendations
Effective emergency risk communication prioritizes transparency, timeliness, accuracy, and actionable guidance to maintain public trust and enable protective behaviors.
In interpersonal health communication, 'active listening' is demonstrated by:
Answer: Reflecting back the speaker's message, asking clarifying questions, and avoiding interruption
Active listening involves full attention, reflective responses, and clarifying questions to ensure accurate understanding and convey respect for the speaker.