Health Communication Strategies Flashcards
7 cards from real CHES practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Health Communication Strategies flashcards as text
Motivational interviewing (MI) in health education is BEST described as:
Answer: A collaborative conversation style that strengthens a person's motivation and commitment to change
MI is a patient-centered, collaborative counseling style designed to elicit and strengthen intrinsic motivation for behavior change.
When developing health messages for social media, which principle is MOST important?
Answer: Creating content that is shareable, visually engaging, and platform-appropriate
Effective social media health messages are visually engaging, concise, shareable, and tailored to the specific norms and formats of each platform.
The 'elaboration likelihood model' suggests that persuasive health messages are processed via:
Answer: Central (thoughtful) or peripheral (cue-based) routes depending on audience motivation and ability
The Elaboration Likelihood Model (Petty & Cacioppo) identifies two routes to persuasion: the central route (careful processing) and the peripheral route (relying on heuristics).
A health educator receives feedback that a campaign's messages are being misunderstood by the target audience. The BEST next step is:
Answer: Conduct focus groups or cognitive interviews to identify comprehension barriers
Focus groups and cognitive interviews help identify why messages are misunderstood, enabling evidence-based revisions before wider dissemination.
Which of the following BEST defines 'health literacy'?
Answer: The capacity to obtain, process, and understand basic health information to make appropriate health decisions
Health literacy encompasses obtaining, processing, and understanding health information to make informed decisions, not just reading ability.
The 'source credibility' of a health message is MOST influenced by which two factors?
Answer: Expertise and trustworthiness of the communicator
Research consistently shows that source credibility is determined primarily by the perceived expertise (knowledge) and trustworthiness (honesty) of the communicator.
In health communication, 'audience segmentation' is used to:
Answer: Divide a large population into subgroups with shared characteristics to tailor messages
Audience segmentation identifies subgroups based on demographics, psychographics, or behavior so messages can be customized for maximum relevance and effectiveness.