Health Communication Strategies Flashcards
7 cards from real CHES practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Health Communication Strategies flashcards as text
Which communication theory posits that people learn behaviors by observing others and the outcomes of those behaviors?
Answer: Social Cognitive Theory
Social Cognitive Theory (Bandura) emphasizes observational learning, self-efficacy, and outcome expectations as drivers of behavior change.
A health educator is designing a campaign for a low-literacy audience. Which strategy is MOST appropriate?
Answer: Use visual aids and plain language at a 6th-grade reading level
Low-literacy audiences benefit most from visual aids combined with plain language written at or below a 6th-grade reading level.
The concept of 'message framing' in health communication refers to:
Answer: Presenting information to emphasize gains or losses to influence behavior
Message framing involves presenting information in gain-framed (benefits of action) or loss-framed (costs of inaction) ways to motivate behavior change.
Which channel is MOST effective for reaching large, diverse populations with health messages quickly?
Answer: Mass media (TV, radio, internet)
Mass media channels reach broad audiences simultaneously, making them most efficient for wide-scale health communication campaigns.
Cultural competence in health communication PRIMARILY involves:
Answer: Tailoring messages to respect and reflect the cultural values and norms of the target audience
Cultural competence requires adapting communication content, style, and delivery to align with the target audience's cultural context, not just language translation.
In the SMCR communication model, what does 'C' stand for?
Answer: Channel
The SMCR model (Berlo) stands for Source, Message, Channel, and Receiver, where Channel refers to the senses or medium used to transmit the message.
Which approach to health communication involves working WITH the community to identify needs and co-create messages?
Answer: Community-based participatory communication
Community-based participatory communication engages community members as active partners in designing and delivering health messages, increasing relevance and acceptance.