CHE Strategic Planning and Marketing 2

Question 1

Which strategic growth option involves a healthcare organization providing a wider range of services to its existing patient population?

Accepted Answer

Service development

Answer

Service development involves creating new services or product lines for an organization's existing customer base, expanding what is offered to current patients.

Question 2

A community health needs assessment (CHNA) is required of non-profit hospitals under the ACA to:

Accepted Answer

Identify community health needs and develop implementation strategies to address them

Answer

The ACA requires non-profit hospitals to conduct a CHNA every three years and develop an implementation strategy to address identified community health needs.

Question 3

In healthcare strategic planning, a gap analysis identifies:

Accepted Answer

Differences between current performance and desired future performance

Answer

A gap analysis compares the organization's current state to its desired future state, identifying what needs to change to achieve strategic goals.

Question 4

Value-based care contracting shifts financial risk to providers by rewarding:

Accepted Answer

Quality outcomes and efficient care delivery

Answer

Value-based care models reimburse providers based on patient health outcomes and care efficiency rather than the volume of services rendered.

Question 5

Which term describes a strategy where a hospital system acquires physician practices to better control care delivery and referral patterns?

Accepted Answer

Vertical integration

Answer

Vertical integration involves a health system acquiring entities at different stages of the care delivery continuum, such as physician practices, to control more of the care pathway.

CHE - Certified Healthcare Executive Practice Test

CHE - Certified Healthcare Executive Practice Test

CHE Strategic Planning and Marketing 2