CHE Strategic Planning and Marketing 2

Question 1

Which strategic growth option involves a healthcare organization providing a wider range of services to its existing patient population?

Accepted Answer

Service development

Answer

Market development

Answer

Market penetration

Answer

Diversification

Question 2

A community health needs assessment (CHNA) is required of non-profit hospitals under the ACA to:

Accepted Answer

Identify community health needs and develop implementation strategies to address them

Answer

Calculate charity care requirements for tax exemption

Answer

Determine physician compensation benchmarks

Answer

Evaluate employee health and wellness programs

Question 3

In healthcare strategic planning, a gap analysis identifies:

Accepted Answer

Differences between current performance and desired future performance

Answer

Gaps in physician coverage schedules

Answer

Missing patient records in the EHR

Answer

Differences in payer reimbursement rates

Question 4

Value-based care contracting shifts financial risk to providers by rewarding:

Accepted Answer

Quality outcomes and efficient care delivery

Answer

Volume of services provided

Answer

Number of specialist referrals

Answer

Length of hospital stays

Question 5

Which term describes a strategy where a hospital system acquires physician practices to better control care delivery and referral patterns?

Accepted Answer

Vertical integration

Answer

Horizontal integration

Answer

Outsourcing

Answer

Divestiture

Question 6

Patient experience scores, such as HCAHPS, are strategically important because they:

Accepted Answer

Impact Medicare reimbursement through value-based purchasing programs

Answer

Only affect the marketing department

Answer

Determine physician licensing renewal

Answer

Are used only internally for quality improvement