CHE Strategic Planning and Marketing 2 — Questions and Answers
Question 1: Which strategic growth option involves a healthcare organization providing a wider range of services to its existing patient population?
- Market development
- Market penetration
- Diversification
- Service development (Correct answer)
Correct answer: Service development
Service development involves creating new services or product lines for an organization's existing customer base, expanding what is offered to current patients.
Question 2: A community health needs assessment (CHNA) is required of non-profit hospitals under the ACA to:
- Identify community health needs and develop implementation strategies to address them (Correct answer)
- Calculate charity care requirements for tax exemption
- Determine physician compensation benchmarks
- Evaluate employee health and wellness programs
Correct answer: Identify community health needs and develop implementation strategies to address them
The ACA requires non-profit hospitals to conduct a CHNA every three years and develop an implementation strategy to address identified community health needs.
Question 3: In healthcare strategic planning, a gap analysis identifies:
- Differences between current performance and desired future performance (Correct answer)
- Gaps in physician coverage schedules
- Missing patient records in the EHR
- Differences in payer reimbursement rates
Correct answer: Differences between current performance and desired future performance
A gap analysis compares the organization's current state to its desired future state, identifying what needs to change to achieve strategic goals.
Question 4: Value-based care contracting shifts financial risk to providers by rewarding:
- Volume of services provided
- Quality outcomes and efficient care delivery (Correct answer)
- Number of specialist referrals
- Length of hospital stays
Correct answer: Quality outcomes and efficient care delivery
Value-based care models reimburse providers based on patient health outcomes and care efficiency rather than the volume of services rendered.
Question 5: Which term describes a strategy where a hospital system acquires physician practices to better control care delivery and referral patterns?
- Horizontal integration
- Vertical integration (Correct answer)
- Outsourcing
- Divestiture
Correct answer: Vertical integration
Vertical integration involves a health system acquiring entities at different stages of the care delivery continuum, such as physician practices, to control more of the care pathway.
Question 6: Patient experience scores, such as HCAHPS, are strategically important because they:
- Only affect the marketing department
- Impact Medicare reimbursement through value-based purchasing programs (Correct answer)
- Determine physician licensing renewal
- Are used only internally for quality improvement
Correct answer: Impact Medicare reimbursement through value-based purchasing programs
HCAHPS scores are publicly reported and directly affect hospital Medicare reimbursement through the Hospital Value-Based Purchasing program.
CHE Strategic Planning and Marketing 2
Which strategic growth option involves a healthcare organization providing a wider range of services to its existing patient population?