Major Gifts and Planned Giving Flashcards

In major gift fundraising, a 'discovery visit' is primarily used to:

Answer: Learn about the prospect's interests, connection to the mission, and philanthropic capacity before crafting a solicitation strategy

A discovery visit is an early cultivation meeting designed to learn about the prospect's motivations, interests, and alignment with the organization before any solicitation is made.

What is 'capacity' in the context of major gift prospect research?

Answer: The estimated financial ability of a prospect to make a significant charitable gift

In prospect research, capacity refers to the estimated wealth and financial ability of a prospective donor to make a major gift, assessed through public records, wealth screening, and other sources.

Which of the following best describes 'philanthropic inclination' in prospect research?

Answer: The likelihood that the prospect is motivated to give charitably based on past giving history, interests, and values

Philanthropic inclination (or affinity) measures how likely a prospect is to give charitably, based on their demonstrated giving history, values, and personal connection to a cause.

A 'major gift proposal' should be tailored to the donor primarily because:

Answer: It demonstrates that the organization understands the donor's specific interests and connects the gift to outcomes they care about

Tailored proposals resonate because they reflect the donor's specific values and interests, showing that the organization listened during cultivation and connecting the gift to outcomes the donor personally cares about.

What is 'blended giving' in a major gift context?

Answer: Combining an outright current gift with a planned gift commitment to maximize total impact and donor benefit

Blended giving combines a donor's current outright gift with a planned (legacy) gift commitment, allowing donors to make a significant current impact while also leaving a lasting legacy.

Which of the following describes a 'pooled income fund'?

Answer: A planned giving vehicle where multiple donors contribute assets to a fund, receive proportionate income for life, and the remainder passes to the charity

A pooled income fund pools contributions from multiple donors; each donor receives a proportionate share of fund income for their lifetime, and upon death, their share of the fund passes to the designated charity.