CFRE Flashcards

A bequest intention that is documented but not legally binding is called a:

Answer: Soft credit or expectancy

A soft credit or expectancy is recorded when a donor has communicated a planned gift intention (such as a bequest) but the gift is not yet legally committed and can be changed.

The AFP (Association of Fundraising Professionals) Standards of Practice require members to:

Answer: Disclose conflicts of interest and act in the best interest of donors and organizations

AFP Standards require members to be transparent, disclose real or perceived conflicts of interest, and always act ethically in the interests of both donors and the organizations they serve.

In a capital campaign, the 'quiet phase' refers to:

Answer: Confidential solicitation of lead gifts before the public announcement

The quiet (or silent) phase of a capital campaign involves soliciting major and lead gifts from top prospects before the public launch, typically targeting 50–70% of the goal during this phase.

When segmenting a direct mail list, LYBUNT refers to donors who gave:

Answer: Last year but unfortunately not this year

LYBUNT stands for 'Last Year But Unfortunately Not This Year,' identifying lapsed donors from the immediately prior year who are prime reactivation targets.

Which factor most strongly predicts whether a donor will make a major gift?

Answer: Previous giving history combined with capacity and affinity

The three key predictors of major giving are capacity (financial ability), affinity (passion for the mission), and prior giving history—often called the 'golden triangle' of major gift fundraising.

A 'named gift opportunity' is primarily used to:

Answer: Incentivize major gifts by offering naming rights to a space or program

Named gift opportunities allow donors to attach their name (or a loved one's name) to a building, room, fund, or program in exchange for a major gift, providing tangible recognition.

The primary purpose of a gift acceptance policy is to:

Answer: Establish guidelines for which types of gifts the organization will accept and how they will be valued

A gift acceptance policy provides a framework for evaluating non-cash, complex, or potentially problematic gifts to protect the organization from liability and ensure alignment with its mission.