CFD Data Analysis & Decision Making 4

Question 1

A florist notices that 80% of complaints relate to late deliveries on Fridays. Using this data, the best corrective decision is to:

Accepted Answer

Add a dedicated delivery driver or reduce Friday order capacity

Answer

Addressing the specific bottleneck—insufficient Friday delivery capacity—directly resolves the identified problem.

Question 2

Reviewing annual data, a florist finds average transaction value is $62 for phone orders versus $47 for walk-in sales. This difference most likely suggests:

Accepted Answer

Phone customers plan larger, custom orders with more lead time

Answer

Phone orders typically involve planned, customized arrangements, which naturally result in higher transaction values.

Question 3

A designer tracks that adding a 'recommended add-on' prompt at checkout increases average order value by $12. If 200 orders are placed monthly, what is the monthly revenue increase?

Accepted Answer

$2,400

Answer

$12 upsell × 200 orders = $2,400 additional monthly revenue.

Question 4

A florist's data shows referral customers have a 3× higher lifetime value than single-transaction customers. This finding most strongly supports investing in:

Accepted Answer

A referral reward program to incentivize word-of-mouth recommendations

Answer

Amplifying the referral channel leverages the high-value customer segment the data identifies.

Question 5

A floral shop's data shows spring arrangements account for 45% of annual profit despite representing only 25% of annual volume. What does this indicate?

Accepted Answer

Spring arrangements carry significantly higher profit margins than other seasons

Answer

Disproportionately high profit relative to volume reveals that spring arrangements command superior margins.

(CFD) Certified Floral Designer Practice Test

(CFD) Certified Floral Designer Practice Test

CFD Data Analysis & Decision Making 4