CET Measurement, Evaluation & ROI of Experiential Programs 2

Question 1

In the Phillips ROI Methodology, which step is added beyond Kirkpatrick's four levels?

Accepted Answer

Level 5 – Return on Investment (ROI %)

Answer

Jack Phillips added a fifth level—ROI%—that converts Level 4 results into a financial return on investment calculation, completing the full impact chain.

Question 2

A client requests a 'needs assessment' before designing an experiential program. What is the PRIMARY purpose of this assessment?

Accepted Answer

To identify performance gaps and align program objectives with business needs

Answer

A needs assessment identifies the gap between current and desired performance, ensuring the experiential program is designed to address specific organizational needs.

Question 3

Which data collection tool is best suited for capturing quantitative learning gains immediately after an experiential session?

Accepted Answer

Pre/post knowledge test

Answer

A pre/post knowledge test measures the change in participant knowledge before and after the session, providing quantitative evidence of learning gain.

Question 4

What does 'isolating the effects of training' mean in ROI evaluation?

Accepted Answer

Separating the program's contribution to results from other factors like market conditions or management changes

Answer

Isolating the effects of training means attributing performance improvements specifically to the program rather than to external variables, ensuring accurate impact measurement.

Question 5

Which stakeholder report format best communicates program impact to a C-suite executive who has limited time?

Accepted Answer

A one-page executive summary with key metrics, ROI percentage, and business impact highlights

Answer

Executives prefer concise summaries with high-level metrics and ROI figures; lengthy reports reduce engagement and obscure key findings.

CET - Certified Experiential Specialist Practice Test

CET - Certified Experiential Specialist Practice Test

CET Measurement, Evaluation & ROI of Experiential Programs 2