CET Risk Management & Ethical Practices 2

Question 1

During a pop-up activation, a brand ambassador offers free samples of an alcoholic beverage. What is the most important control to have in place?

Accepted Answer

Verifying the age of every participant with valid ID before sampling

Answer

Alcohol sampling requires age verification with valid ID to comply with state liquor laws and limit liability.

Question 2

Which contract clause excuses a party from performing when an unforeseeable event such as a hurricane makes the event impossible?

Accepted Answer

Force majeure clause

Answer

A force majeure clause releases parties from obligations when extraordinary events beyond their control prevent performance.

Question 3

An experiential agency is asked by a client to post fake positive reviews from 'attendees' on social media. What is the ethical response?

Accepted Answer

Decline, because fabricated reviews are deceptive and violate FTC rules

Answer

The FTC prohibits fake or misleading reviews, and fabricating them is deceptive advertising.

Question 4

What is the primary purpose of a certificate of insurance (COI) requested from a vendor?

Accepted Answer

To prove the vendor carries the required liability coverage

Answer

A COI documents that a vendor holds active insurance meeting the event's coverage requirements.

Question 5

In a risk assessment matrix, which risk should receive the highest priority?

Accepted Answer

High likelihood, high impact

Answer

Risks scoring high on both likelihood and impact pose the greatest threat and are addressed first.

CET - Certified Experiential Specialist Practice Test