CET Client Relationship Management 5

Question 1

A long-time client's new CMO signals they may put the account up for review. What is the most effective move?

Accepted Answer

Request an early meeting to learn the new CMO's goals and present results and fresh ideas

Answer

Engaging new leadership early with proven results and ideas that match their goals helps keep the account.

Question 2

Which behavior best shows active listening during a client discovery session?

Accepted Answer

Paraphrasing what the client said and asking clarifying questions

Answer

Paraphrasing and clarifying questions confirm understanding and show the client they were heard.

Question 3

An experiential client asks the agency to send attendee data collected at an activation to a third party not covered in the consent notice. What should the agency do?

Accepted Answer

Advise that it would break the consent terms and privacy rules, and suggest compliant options

Answer

Using data beyond what attendees consented to creates legal and reputational risk, so the agency should advise against it.

Question 4

What is the purpose of a Quarterly Business Review (QBR) with an experiential client?

Accepted Answer

To review performance, line up on upcoming priorities, and spot growth opportunities

Answer

QBRs step back from day-to-day work to look at results and plan strategy together.

Question 5

A client keeps missing approval deadlines, which puts the production timeline at risk. What is the best action?

Accepted Answer

Point out the timeline impact in writing, propose new deadlines, and explain what happens if they slip

Answer

Clearly explaining what delays will cause keeps the client informed and sets fair expectations about cost and timing.

CET - Certified Experiential Specialist Practice Test

CET - Certified Experiential Specialist Practice Test

CET Client Relationship Management 5