CTC Technology & GDS Systems Flashcards

What is 'PCI-DSS compliance' critical for in a travel agency?

Answer: Protecting client credit card data during payment processing

PCI-DSS (Payment Card Industry Data Security Standard) compliance ensures that a travel agency handles, stores, and transmits client credit card information securely.

A 'CRM' system benefits a travel agency primarily by:

Answer: Centralizing client information and interaction history to improve relationships and sales

A Customer Relationship Management (CRM) system organizes client profiles, communication history, and preferences to help counselors deliver personalized service.

What is 'fare basis code' in airline ticketing?

Answer: An alphanumeric code defining the rules and restrictions of a specific airfare

A fare basis code is an alphanumeric identifier that encodes the pricing, class, rules, and restrictions (e.g., advance purchase, refundability) of an airline fare.

Which technology uses a traveler's geographic location to send relevant offers and travel alerts in real time?

Answer: Geofencing and location-based marketing

Geofencing technology triggers location-based push notifications or offers when a traveler enters a defined geographic area, such as an airport or destination.

What is the purpose of 'NDC' (New Distribution Capability) in the airline industry?

Answer: An IATA standard enabling airlines to distribute richer content and personalized offers directly through agents

NDC is an IATA XML-based data transmission standard that allows airlines to offer personalized pricing, ancillaries, and richer content through travel agents and third-party channels.

In cybersecurity, 'phishing' is a threat travel agencies should guard against primarily because:

Answer: It attempts to trick staff into revealing client data or login credentials via fraudulent emails

Phishing attacks use deceptive emails or websites to trick agency staff into revealing passwords or client data, which can lead to financial fraud and data breaches.