Professional Ethics & Standards Flashcards

A CBP professional discovers that their company is marketing bourbon-based cocktail kits to audiences on platforms predominantly used by teenagers. The ethical obligation is to:

Answer: Raise the concern internally and advocate for age-appropriate targeting

Marketing alcohol on platforms predominantly used by minors violates responsible advertising standards; professionals have an ethical duty to raise this concern internally.

The concept of 'informed consent' in bourbon professional ethics most directly applies to:

Answer: Disclosing allergens and production methods that may affect consumer choices

Informed consent in professional ethics means ensuring consumers have accurate information about allergens and production methods that could affect their health or purchasing decisions.

A distillery's marketing department asks a CBP professional to claim their bourbon is 'made with pure Kentucky limestone water' when the water is actually municipally sourced. The professional should:

Answer: Refuse to make the claim and document the request

A false geographic origin claim for water is deceptive marketing; refusing to participate and documenting the request protects the professional and creates a record.

Under professional ethics standards, a CBP who identifies a potential food safety risk in bourbon barrels being reused beyond their intended cycle should:

Answer: Immediately halt the practice and escalate to quality assurance management

Potential food safety risks demand immediate action rather than deferred documentation; halting the practice and escalating protects consumers and limits liability.

Which action by a CBP serving as a brand educator would most directly violate the principle of non-maleficence (do no harm)?

Answer: Encouraging guests to drink to their tolerance limit during a private tasting

Encouraging guests to drink to their tolerance limit promotes overconsumption and creates direct physical harm risk, violating the fundamental ethical principle of non-maleficence.

A CBP professional is writing an online review of a bourbon for which they received a free sample. Ethical standards require them to:

Answer: Disclose that the sample was provided at no cost

FTC guidelines and professional ethics require disclosure of material connections such as receiving free product samples, even in informal online reviews.

When a customer asks a CBP professional for a recommendation and mentions they are recovering from alcohol use disorder, the most ethical response is to:

Answer: Refer them to a medical professional before making any recommendation

Recommending alcohol consumption to someone in recovery from alcohol use disorder poses serious harm risks; referring to a medical professional is the appropriate ethical response.