CEM Exhibitor & Stakeholder Management 4

Question 1

An exhibitor's freight arrives damaged on the show floor. Who has PRIMARY responsibility for filing the damage claim?

Accepted Answer

The exhibitor, against the carrier or drayage company that handled the shipment

Answer

The exhibitor holds the shipping contract and must file the claim directly with the responsible carrier or drayage company.

Question 2

What is the purpose of an 'exhibitor prospectus'?

Accepted Answer

A marketing document that presents booth opportunities, audience data, and pricing to prospective exhibitors

Answer

The exhibitor prospectus is a sales tool that communicates the show's value proposition, audience demographics, and space options to prospective exhibitors.

Question 3

A key exhibitor announces they will not return unless floor plan changes are made. Which stakeholder management approach is MOST effective?

Accepted Answer

Schedule a meeting to understand their concerns and evaluate feasibility within broader show constraints

Answer

Listening to the concern and evaluating feasibility balances the exhibitor's needs against obligations to other stakeholders.

Question 4

Which clause in an exhibitor contract protects the organizer if the event must be cancelled due to circumstances beyond their control?

Accepted Answer

Force majeure clause

Answer

Force majeure clauses excuse non-performance when unforeseeable events such as natural disasters or pandemics make the event impossible.

Question 5

When developing a post-show exhibitor survey, which question format provides the MOST actionable data?

Accepted Answer

Net Promoter Score combined with specific attribute ratings and one open-ended comment field

Answer

Combining NPS with attribute ratings isolates specific strengths and weaknesses while the open-ended field captures unexpected insights.

(CEM) Certified in Exhibition Management Practice Test

(CEM) Certified in Exhibition Management Practice Test

CEM Exhibitor & Stakeholder Management 4