CEM Exhibition Planning & Strategy 5

Question 1

In the CEM body of knowledge, 'positioning' an exhibition means:

Accepted Answer

Defining the show's unique value proposition relative to competing events

Answer

Positioning establishes the show's distinct identity and value in the marketplace to attract the right exhibitors and attendees vs. competitors.

Question 2

Which risk is MOST commonly associated with signing a multi-year venue contract without performance clauses?

Accepted Answer

Being locked into a venue regardless of declining show performance or venue quality changes

Answer

Without cancellation or performance clauses, organizers bear financial risk if the show underperforms or the venue deteriorates over the contract term.

Question 3

An organizer is launching a brand-new exhibition in an established market. The MOST effective early strategy for building exhibitor base is:

Accepted Answer

Targeting underserved niche segments the dominant show ignores

Answer

Targeting niches the dominant show overlooks lets a new entrant build a loyal exhibitor base without direct head-to-head competition before gaining scale.

Question 4

Which document is typically used to formally solicit competitive bids from venues for an exhibition?

Accepted Answer

Request for Proposal (RFP)

Answer

An RFP outlines the organizer's event requirements and invites venues to submit competitive proposals on pricing, availability, and services.

Question 5

A post-show report for exhibition stakeholders should ALWAYS include:

Accepted Answer

Attendance figures, exhibitor count, revenue results, and comparison to prior year and goals

Answer

Stakeholder reports must benchmark key performance indicators against goals and prior year to demonstrate progress and inform future strategy.

(CEM) Certified in Exhibition Management Practice Test

(CEM) Certified in Exhibition Management Practice Test

CEM Exhibition Planning & Strategy 5