Measuring Coaching ROI Flashcards
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Read the first 7 Measuring Coaching ROI flashcards as text
A coaching sponsor wants a 'conservative' ROI estimate. Which approach best achieves this?
Answer: Use minimum credible benefit estimates and fully loaded costs
Conservative ROI uses the lowest defensible benefit figures and the highest legitimate costs, ensuring the result withstands stakeholder scrutiny.
Which measurement tool is most appropriate for capturing behavioral change at Kirkpatrick Level 3 after an executive coaching engagement?
Answer: Pre/post 360-degree feedback assessment
360-degree feedback gathered before and after coaching directly documents behavioral change from multiple observers in the executive's environment.
Trend line analysis as an isolation method for coaching ROI involves:
Answer: Projecting pre-coaching performance trends forward and comparing to actual post-coaching results
Trend line analysis extrapolates what performance would have been without coaching and attributes the gap to the coaching intervention.
Which scenario represents a Level 4 (Business Impact) outcome in coaching evaluation?
Answer: A coached team's productivity increases by 18% over six months
Level 4 captures organizational performance metrics like productivity, revenue, or quality that change as a result of coaching.
What is the PRIMARY reason ROI studies are not conducted for every coaching engagement?
Answer: The cost and effort of rigorous ROI measurement often outweighs its value for small programs
Full ROI studies are resource-intensive; organizations typically reserve them for high-cost or high-visibility programs where the investment in measurement is justified.
Which term describes the point at which the accumulated benefits of a coaching program exactly equal its total costs?
Answer: Break-even point
The break-even point is where total benefits equal total costs, meaning ROI = 0% and BCR = 1.0.
An organization measures coaching success by tracking 'time-to-promotion' for coached executives versus a peer group. This metric is best classified as:
Answer: A lagging outcome indicator
Time-to-promotion is a lagging indicator because it reflects cumulative career progress over time rather than immediate program outputs.
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