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Measuring Coaching ROI Flashcards

7 cards from real CELC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

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  1. Which financial metric best captures the monetary value generated relative to the total cost of an executive coaching program?

    Answer: Return on Investment (ROI) percentage

    ROI percentage directly compares the net financial benefit of coaching against its total cost, making it the clearest financial metric.

  2. A coaching program cost $50,000 and generated $200,000 in measurable business benefits. What is the ROI?

    Answer: 300%

    ROI = ((Benefits − Cost) / Cost) × 100 = (($200,000 − $50,000) / $50,000) × 100 = 300%.

  3. The Phillips ROI Methodology adds which level to Kirkpatrick's original four-level evaluation model?

    Answer: Return on Investment

    Phillips added Level 5 (ROI) to Kirkpatrick's four levels, converting impact data into a financial return percentage.

  4. When isolating the effects of coaching from other organizational initiatives, which technique asks participants to estimate what portion of improvement is attributable to coaching?

    Answer: Participant estimation

    Participant estimation, with appropriate error adjustments, directly attributes a percentage of improvement to coaching when other methods are impractical.

  5. Which data type is MOST challenging to convert into monetary value for ROI calculations?

    Answer: Improved executive self-awareness

    Soft data like self-awareness lacks established monetary conversion standards, making it far harder to quantify than operational metrics.

  6. A benefit-cost ratio (BCR) of 3.5 for a coaching program means:

    Answer: For every dollar invested, $3.50 in benefits was returned

    BCR = Total Benefits / Total Costs; a ratio of 3.5 means $3.50 returned for each $1.00 invested.

  7. Which stakeholder group typically defines what constitutes an acceptable ROI threshold before a coaching program begins?

    Answer: C-suite sponsors and organizational leadership

    Organizational sponsors set ROI expectations upfront so that measurement criteria align with strategic investment standards.

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