CELC - Certified Executive Leadership Coach Measuring Coaching ROI Questions and Answers

Question 1

The Phillips ROI Methodology is a widely used framework for measuring the value of coaching.
It expands upon the Kirkpatrick Model by adding a fifth level.
What does this fifth level specifically calculate?

Accepted Answer

The monetary benefits of the coaching compared to its costs.

Answer

The application of learned skills on the job.

Answer

The impact of coaching on business metrics like productivity or turnover.

Answer

Participants' satisfaction and immediate feedback about the coaching.

Question 2

A CELC is hired to coach a VP of Operations. The total cost of the coaching engagement is $40,000. After the engagement, the VP's division achieves a $200,000 cost savings in operational efficiency. Through analysis with stakeholders, it is determined that the coaching was responsible for 40% of this improvement. What is the Return on Investment (ROI) for this coaching engagement?

Accepted Answer

100%

Answer

200%

Answer

400%

Answer

500%

Question 3

When presenting a business case for the ROI of an executive coaching program, a coach needs to convert intangible benefits into monetary values. Which of the following is the best example of converting a 'soft' benefit into a 'hard' monetary value?

Accepted Answer

Calculating the cost savings from a 10% reduction in team member turnover, which was linked to the executive's improved leadership.

Answer

Noting that the executive's 360-degree feedback scores for communication improved by 15%.

Answer

Reporting that the executive feels more confident and has higher job satisfaction.

Answer

Showing a direct increase in the company's stock price during the coaching period.

Question 4

An organization surveys an executive's direct reports before and after a coaching engagement to measure changes in their perception of the executive's leadership behaviors, such as delegation and providing feedback. According to the Kirkpatrick Model of evaluation, this method primarily assesses which level?

Accepted Answer

Level 3: Behavior

Answer

Level 1: Reaction

Answer

Level 4: Results

Answer

Level 2: Learning

Question 5

Which of the following represents the MOST significant and common challenge when attempting to calculate a credible ROI for an executive coaching program?

Accepted Answer

Isolating the effects of coaching from other concurrent business factors and initiatives.

Answer

Accurately tabulating the fully-loaded costs of the coaching engagement.

Answer

Getting the coached executive to provide honest feedback about the coach.

Answer

Defining meaningful intangible benefits like 'improved morale' or 'better teamwork'.

Question 6

Beyond justifying program costs, what is a primary strategic reason for an organization to measure the business impact and ROI of its executive coaching initiatives?

Accepted Answer

To align future coaching investments with key strategic business goals.

Answer

To provide the external coaching firm with marketing testimonials.

Answer

To determine if the executive's compensation should be adjusted.

Answer

To fulfill the minimum requirements of the human resources department.