Practice Test Geeks(CEC) Certified Ecommerce Consultant Practice Test
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Digital Marketing & Customer Acquisition Flashcards

7 cards from real CEC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Digital Marketing & Customer Acquisition flashcards as text

  1. In the context of SEO for ecommerce, what is 'keyword cannibalization'?

    Answer: Multiple pages on the same site competing for the same keyword

    Keyword cannibalization occurs when multiple pages target the same keyword, causing them to compete against each other and diluting ranking power.

  2. Which paid social campaign objective should an ecommerce advertiser choose to optimize for online purchases?

    Answer: Conversions

    The Conversions objective instructs the platform's algorithm to find users most likely to complete a purchase event on your website.

  3. What is the key difference between 'earned media' and 'paid media' in a digital marketing strategy?

    Answer: Earned media is generated by third parties organically; paid media is purchased

    Earned media includes press coverage, reviews, and shares created by others without payment, while paid media requires direct advertising spend.

  4. A fashion ecommerce brand wants to drive awareness among Gen Z consumers. Which channel mix is most appropriate?

    Answer: TikTok ads and Instagram Reels

    TikTok and Instagram Reels dominate Gen Z media consumption, making short-form video the most effective awareness channel for this demographic.

  5. What does 'share of voice' (SOV) measure in digital advertising?

    Answer: The percentage of ad impressions your brand receives relative to total category impressions

    Share of voice measures your brand's ad impressions as a percentage of total available impressions in your category or market.

  6. Which ecommerce acquisition strategy is best described as 'paying only when a sale is made through a third-party referrer'?

    Answer: Affiliate marketing

    Affiliate marketing compensates publishers or partners with a commission only when their referral results in a completed sale.

  7. What is a 'conversion funnel' in ecommerce digital marketing?

    Answer: The staged journey a prospect takes from awareness to purchase

    A conversion funnel maps the sequential steps a potential customer moves through — from first awareness of your brand to completing a purchase.