Practice Test Geeks(CEC) Certified Ecommerce Consultant Practice Test
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Digital Marketing & Customer Acquisition Flashcards

7 cards from real CEC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Digital Marketing & Customer Acquisition flashcards as text

  1. Which of the following best describes 'customer lifetime value' (CLV) in the context of acquisition budgeting?

    Answer: The predicted net profit from a customer over their entire relationship

    CLV estimates the total net profit attributable to a customer over the full duration of their relationship with your brand.

  2. What is the primary function of a demand-side platform (DSP) in programmatic advertising?

    Answer: To automate the purchase of ad inventory across multiple exchanges

    A DSP allows advertisers to programmatically buy digital ad inventory across multiple ad exchanges through a single interface.

  3. Which content marketing format tends to generate the most backlinks and organic traffic for ecommerce brands?

    Answer: Original research reports and data studies

    Original research and data studies are highly linkable assets that earn citations from journalists, bloggers, and industry sites.

  4. An ecommerce site sees 10,000 monthly visitors, 200 purchases, and $15,000 in revenue. What is the revenue per visitor?

    Answer: $1.50

    $15,000 revenue ÷ 10,000 visitors = $1.50 revenue per visitor.

  5. What distinguishes retargeting from prospecting in digital advertising?

    Answer: Retargeting reaches previous site visitors; prospecting targets new audiences

    Retargeting re-engages users who previously interacted with your site or ads, while prospecting seeks entirely new potential customers.

  6. Which Google Ads bidding strategy is most appropriate for an ecommerce advertiser focused on maximizing transaction volume within a fixed budget?

    Answer: Maximize conversions

    Maximize conversions uses machine learning to drive the highest number of conversions possible within your set daily budget.

  7. What is the primary benefit of using SMS marketing compared to email marketing for ecommerce promotions?

    Answer: Higher open rates (typically 90%+ vs 20-25%)

    SMS messages are opened at rates of 90%+ compared to 20-25% for email, making them highly effective for time-sensitive promotions.