CEC Product Management & Merchandising Flashcards
6 cards from real CEC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 CEC Product Management & Merchandising flashcards as text
What is 'e-commerce merchandising' in the context of an online store?
Answer: The strategic presentation and promotion of products to maximize sales online
E-commerce merchandising involves strategically organizing, displaying, and promoting products online—including category structure, sorting, and featured placements—to guide customers toward purchase.
Which product page element has the greatest single impact on e-commerce conversion rates?
Answer: High-quality product images and video
High-quality product images and video are consistently cited as the top conversion factor, as customers rely on visuals to assess product quality and fit when they cannot touch the item.
What is 'product taxonomy' in e-commerce catalog management?
Answer: The hierarchical classification system organizing products into categories and subcategories
Product taxonomy is the hierarchical classification system (categories, subcategories, attributes) that organizes a catalog to help customers navigate and find products efficiently.
What does 'inventory turnover ratio' measure for an e-commerce business?
Answer: The number of times inventory is sold and replaced over a period
Inventory turnover ratio (Cost of Goods Sold ÷ Average Inventory) measures how efficiently a business sells and restocks inventory, with higher ratios indicating stronger sales velocity.
In e-commerce, what is a 'dead stock' or 'dead inventory' problem?
Answer: Unsold inventory that has been sitting too long and may become a financial liability
Dead stock is inventory that remains unsold for an extended period, tying up capital and warehouse space, often requiring markdowns or liquidation to recover costs.
What is the purpose of 'faceted navigation' (faceted search) in an e-commerce product catalog?
Answer: To allow customers to filter products by multiple attributes simultaneously (size, color, price)
Faceted navigation lets shoppers filter catalog results by multiple attributes at once (e.g., size AND color AND price range), dramatically improving product discovery and reducing friction.