CE Market Research & Global Sales Strategies 3

Question 1

Which of the following is a PRIMARY source of market research data for export planning?

Accepted Answer

Direct customer surveys and focus groups in the target market

Answer

Primary research data is collected directly from the source (customers, prospects) specifically for the current research need, unlike secondary data published by third parties.

Question 2

The concept of 'psychic distance' in international business refers to:

Accepted Answer

Perceived differences in culture, language, business practices, and legal systems between countries

Answer

Psychic distance describes how foreign or unfamiliar a target market feels based on cultural, linguistic, and institutional differences, influencing market selection.

Question 3

A U.S. company wants to assess competitive intensity in a target export market. Which framework is most appropriate for this analysis?

Accepted Answer

Porter's Five Forces

Answer

Porter's Five Forces specifically analyzes competitive intensity through rivalry, new entrants, substitutes, buyer power, and supplier power.

Question 4

When segmenting international markets, 'macrosegmentation' refers to grouping countries based on:

Accepted Answer

Country-level variables such as GDP, trade regulations, and cultural dimensions

Answer

Macrosegmentation groups countries by national-level characteristics before microsegmentation identifies specific customer groups within those countries.

Question 5

A distributor agreement typically grants the foreign partner the right to:

Accepted Answer

Buy and resell the exporter's products in a defined territory on their own account

Answer

A distributor purchases goods outright and resells them, taking title and assuming market risk, unlike an agent who earns commission without taking title.

(CE) Certified Exporter Practice Test

(CE) Certified Exporter Practice Test

CE Market Research & Global Sales Strategies 3