Analytics Leadership & Innovation Flashcards

A CDO wants analytics to move from explaining why sales dropped to recommending the optimal discount per customer. Which analytics progression does this represent?

Answer: Diagnostic to prescriptive

Explaining why something happened is diagnostic analytics, while recommending the best action is prescriptive analytics.

Which analytics operating model centralizes standards, tooling, and expertise while embedding analysts within business units?

Answer: Hub-and-spoke (federated) model

Hub-and-spoke combines a central center of excellence with analysts embedded in business units.

An analytics team has run 40 pilot projects, but none have been deployed into production. What is this problem commonly called?

Answer: Pilot purgatory

Pilot purgatory describes initiatives that never move beyond proof of concept into scaled production value.

When prioritizing an analytics innovation portfolio, which pair of criteria is most commonly plotted on a 2x2 matrix?

Answer: Business value and feasibility

Value-versus-feasibility matrices help leaders pick quick wins and strategic bets.

A model that predicted customer churn accurately at launch is now underperforming because customer behavior changed after a pricing update. What has occurred?

Answer: Concept drift

Concept drift occurs when the relationship between inputs and the target variable changes over time.

Which practice best supports a CDO in proving the causal impact of a new recommendation engine on revenue?

Answer: Running a randomized controlled experiment with a holdout group

Randomized experiments with control groups isolate the causal effect of the intervention.

Which approach most directly increases adoption of self-service analytics across the enterprise?

Answer: Pairing certified, governed datasets with a data literacy program

Trusted, governed data plus training enables business users to analyze confidently and correctly.