Analytics Leadership & Innovation Flashcards

Which concept treats curated datasets as reusable assets with defined owners, SLAs, and consumers?

Answer: Data product

Data products are managed like products, with ownership, quality guarantees, and a defined user base.

A CDO is choosing between building a custom forecasting platform and buying a SaaS tool. Which factor most strongly favors building?

Answer: The capability is a core competitive differentiator

Building is justified when the capability creates unique, defensible competitive advantage.

Which process model's phases are business understanding, data understanding, data preparation, modeling, evaluation, and deployment?

Answer: CRISP-DM

CRISP-DM is the widely used cross-industry standard process for data mining projects.

What is the main purpose of an analytics sandbox environment?

Answer: To let analysts experiment safely without affecting production systems

Sandboxes give a safe space for exploration and prototyping isolated from production.

An analytics team uses uplift modeling for a marketing campaign. What does uplift modeling estimate?

Answer: The incremental effect of a treatment on each customer's behavior

Uplift modeling predicts the difference in outcome caused by treatment versus no treatment for each individual.

Which leadership action most effectively builds a data-driven culture?

Answer: Executives visibly using data in decisions and rewarding evidence-based choices

Culture change is driven by leaders modeling the behavior and aligning incentives with it.

Which term describes business users who build analytic models with low-code tools but are not trained data scientists?

Answer: Citizen data scientists

Citizen data scientists use accessible tools to create models outside formal data science roles.